Palsar Mania : New Advertisement of Pulsar 220cc

I and my younger bro both are crazy fans of Pulsar. Today I seen Pulsar Mania ad of 220cc, after that I decided to wrote this blog. Bajaj Pulsar has defined the performance bike category in India. Ever since its launch, Pulsar's communication too has always focused on building a distinct identity and attitude for the brand. Strating from the launching with "definetily male" and currently it's last "FreeBiking" campaign aired in April 2007, this new campaign is the most spectacular the brand has ever done. Tagged as "PulsarMania", the campaign demonstrates the Pulsar's power, aggression and grace in a never seen before manner.



Bajaj Auto has recently launched a new commercial for Bajaj Pulsar 220 DTS-Fi, called as Pulsar Mania. The commercial was shot in Cape Town and the stunt team comprised of few of the best stunt riders in world, including (world no 2) AC Farias (European stunt riding champion) and Matte Griffin. Some details :





Client: Bajaj Auto Ltd.


Agency: Ogilvy & Mather, Mumbai


Creative Team: Abhijit Avasthi, Manoj Shetty, Rajneesh Ramakrishnan


Production House: Velocity Films, South


AfricaDirector: Lourens Van Rensburg


Music: Paul Norwood, Audio Militia





I personally feel it is fantastic commercial ad.